MrG @ Casio Concept Store London

MrG, Casio Concept Store @ Covent Garden London, April 2012.
The cabinet uses a unique transparent LCD display to achieve this stunning effect, with the watch sandwiched between it and a back-projected surface that provides illumination and subtle highlighting. Once revealed, compelling motion graphics deliver key messages about the product’s design and manufacturing.

Clay designed and produced the unit, including the electronics, for HarrimanSteel, the store’s designers.

Role: Software Developments(Graphic Design, Programming)
More about this project & watch a video visit: www.clayinteractive.co.uk